Samsung may use LCD displays for some Galaxy A series phones next year

Samsung seems pretty confused with how it wants to carry forward its mid-range Galaxy A series. On one hand, the company has been introducing some very innovating features such as the triple-camera system on the Galaxy A7 (2018) and quad-camera on the Galaxy A9 (2018). On the other hand, the company may downgrade some features in the near future like using LCD displays instead of OLEDs, as per a new report of South Korea.

ETNews reported this week that Samsung may go with LCD panels for some Galaxy A phones in 2019. Some of these phones include the Galaxy A50 and Galaxy A60. It won’t be the case for all Galaxy A phones, though, as the Galaxy A30, A40, A70 and A80 will reportedly come with OLED panels. Over the past few years, Samsung has been applying its OLED Infinity Displays to mid-range and low-end phones to make them look more premium and set them apart from other phones using LCD panels. But this also came at a cost as it forced the company to sell these devices at a higher price.

There is only one reason that could push Samsung to go with LCD panels and that is sales. The company wants to improve its sales after feeling the pressure from Chinese competitors in markets like India and other South Asian countries. With these LCD Galaxy A phones, Samsung will aim to keep the prices under 300,000 won (approx Rs 20,000).

The report adds that the upcoming Galaxy M series will also largely see phones with LCD displays. You may recall a report a few weeks ago that suggested Samsung is planning to introduce the Galaxy M series that is a merger between the Galaxy J, On and C lines. The affordable mid-range segment is seeing some stiff competition from the likes of Xiaomi, Nokia and Oppo, which is forcing Samsung to rethink its strategy. Whether the upcoming LCD phones will offer the same kind of punch as Samsung’s OLED displays are know to give will remain to be seen.

Samsung will continue to test out new innovative features on the Galaxy A series before it bring them to its flagship line. So, we may see the Galaxy A9’s quad-camera feature appear on a Galaxy S or Note phone in the future, but as of now details are still slim.