The Brainchild Of Isha Ambani!

👉 India’s richest man Mukesh Ambani has credited the idea of the country’s youngest & only profitable telecom operator Reliance Jio to his daughter Isha Ambani.

🔺She had complained of slow internet speeds at her Mumbai house when she was on a holiday break during her college days at Yale.

👉 Born out of that idea was a mobile services provider that took the revolutionary step of making voice calls completely free & brought data prices to rock-bottom.

🔺Jio became a company whose identity was in stark contrast with that of a traditional telecom company that made money by selling SIM cards.

🔺What is perhaps most interesting is that Jio is the only Reliance company to have its own logo. All other companies across retail and energy under the Reliance umbrella use the old company logo.

🔺Not many know that the idea to have a different logo that would stand out from the rest of the businesses & identity of the “old Reliance” was Isha Ambani’s brainchild.

She convinced the family to go for a new Jio logo which comes in eight primary colors, unlike the Reliance logo.

Source: Live Mint /Economic Times/Business Standard