Business

Did You Know? Trump Sued Kotak Mahindra!

Published

5 years ago

December 19, 2020

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Did You Know?

👉 Donald J Trump’s sued Kotak Mahindra Bank for launching a credit card called Trump, a move that he saw as violation of his trademark.

👉 In the suit filed in the Delhi HC, Trump’s lawyers demanded that the bank be immediately restrained from issuing credit cards of this name & claimed “statutory & equitable rights over the trademark TRUMP”.

🔺They challenged the bank’s decision to sell “Kotak Trump Card’ as part of its credit card business.

🔺But the HC refused to grant any interim relief to Trump and as the case meandered on, several judges heard the dispute.

🔺With mediation efforts failing to break the impasse the case again reached the judges and it was only in 2013 that talk of out-of-court settlement gained momentum.

👉 It was finally in the fag end of October 2013 that a settlement was agreed upon after a 3-year legal battle.

👉 Later, the bank renamed the Trump Card and launched a fresh brand.

Ashwini Mahesh, Marketing & Social Media Enthusiast | Brand Building.