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zip dial employees lay off

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Bengaluru: Twitter has decided to lay off employees at Bengaluru development centre but it has not disclosed that how many people would be losing their jobs.

When Twitter officials were contacted to confirm the matter they sent an email which stated “As part of our normal business review, we have decided to stop the global engineering work at the Bengaluru development centre. We thank the impacted individuals for their valuable contributions and are doing as much as we can to provide them a respectful exit from our company. The company “remains committed to India as a strategic market for users, partners and advertisers.”

The Company officials further stated that according to the India is a very big market place which growing at fast pace and Twitter will continue to invest in key initiatives to further expand their audience, increase user engagement and drive revenue in Indian market.

Last year Twitter bought a Bengaluru based mobile marketing firm called ZipDial Mobile solutions and it was the first acquisition by them in India. After this acquisition Twitter opened an engineering centre in Bengaluru.

Twitter did not disclose the cost of acquisition but it is estimated to be around 30 – 40 million US dollars. It is having fierce competition with Facebook which is the biggest enemy of any social networking site on Internet. It seems that sales results were not satisfactory and due to this they have decided to lay off employees. The overall advertiser demand had decreased and their second quarter performance was no so good and the same results were seen in the third quarter performance.

The Company spokesperson also stated “It added that its “brand business remains strong in absolute terms, but there are some new challenges that we’re now tackling head-on.”