When we are talking about an online entity it means making money otherwise there is no point of running business if it does not give back the desired results in monetary terms.
So, making money is one of the most important motive of any business running online and i know that you must have used the social media platform and know its conversion rate.
You should also focus on other media platforms which also play a vital role in generating business and online presence and one such funnel is email marketing which may give you about 40% conversions as compared to social media sites like Facebook and Twitter. Email marketing certainly makes sense when it comes to making money from your business and it will definitely help very much in increasing the turnover.
Remember that new audience is joining the internet world and it very much depends on the type of audience you want to cater and not any old email will do, so it is very important that you invest some time and energy in your marketing content and make it as much interesting as you can.
It is very important that your audience should find the content interesting and the tagline should be catchy.
Areas of focus on email marketing
Creating an email marketing campaign and interesting email marketing campaign is very different and do not design a email subject line as regular one instead make many subject lines and engaging.
We all know if the customer will find the title or subject line it increases the chance that the he or she will open the email and will convert as a customer and maybe a long time and returning customer.
So make sure that the subject line is creative, interesting, and punchy which should attract the customer to click on your email even if it has landed in the spam folder.
Do not go for images in Headlines
Yes it is true and also proved in a survey that still people do not like images in the headlines and prefers plain text. So it is always better to cater only that thing in the plate of the customer which they like instead of making them put your email in a spam folder.
Anyways text headlines also give an impression of seriousness in your email marketing material.
Sending marketing emails is not enough but the timing matters the most and you can learn it by experience only because a- lot depends on the type of business you are doing.