Festive season is coming around and it seems that the E commerce companies have already started preparing for it and Flipkart has shown some signs that it will replicate its strategy of selling mobile phones through exclusive partnerships to its white good and large appliances business.
Flipkart is one of the largest E-commerce companies which re-entered the white goods market about 2 years back and has brought several big brands online with competitive pricing to lure consumers and take away the share of Amazon.
Some Chinese brands have come forward with Flipkart to sell their products online and these brands include BPL, LeEco, Sansui, Vu and more. Flipkart is a Bengaluru based startup firm which is having a tough competition with Amazon and working very hard to be on top position of E -Commerce Company in India.
Sandeep Karwa is the director of product management at Flipkart told that a broad range of these products, would be offered at around Rs 3,000 0 Rs 4,000 cheaper as compared to any other online E- commerce platform.
He feels that the correct implementation of the strategy they used for smartphones could result into appliances becoming a big grosser for them.
Large appliances give more margins as compared to mobile phones which so far have been a major source of revenue for Flipkart.
Flipkart has already worked on mobile phone selling last year through Big Billion day and they saw 50% of GMV from mobile phones category only and now they want to try out other big appliances which will give 2 – 3 percent more margin and who do not want make margins?
But it is also observed that large appliances penetration is still very small and currently no one knows whether they will see jump in big appliances sales or not but for the time being Flipkart is trying to crack the large appliance segment and hopes that it will become successful.